In South Africa, literacy rates are alarmingly low, particularly among young people in rural and underserved communities. According to a 2016 PIRLS study, 78% of South African Grade 4 students cannot read for meaning in any language . This issue is even more pronounced in rural areas where access to books, libraries, and qualified educators is extremely limited. Poor literacy skills lead to broader educational challenges, with learners failing to progress academically and facing diminished opportunities for economic advancement. Without targeted intervention, the literacy gap will continue to grow, further marginalising youth from underprivileged backgrounds. 

Understanding that literacy is fundamental to academic achievement, personal growth, and economic participation, the YB Foundation developed Amavo Amahle, a literacy-focused initiative to promote the love of reading, improve literacy rates, and open doors to lifelong learning for young people. The project offers access to a range of literacy-building activities, including reading clubs, mobile libraries, creative writing workshops, and literacy competitions. It emphasizes the development of critical thinking, creative expression, and comprehension skills, empowering youth to become confident readers and communicators. 

Amavo Amahle will be rolled out through a combination of community-based programs, partnerships with local schools, libraries and mobile outreach initiatives. The sustainability of the initiative will be achieved by involving local community members as facilitators, ensuring that the program can continue independently after the initial setup. 

Primary Target:

• Children and Teens (Ages 6 to 18): The main focus is on young individuals from rural villages, townships, and other underserved communities in South Africa.

Secondary Target:

• Parents and Caregivers: Adults responsible for the upbringing of children, particularly those in rural and township communities, play a critical role in shaping the reading habits of young people. 

• Teachers and Educators: Teachers are instrumental in supporting and nurturing literacy in school settings.